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Search, AI and website growth for engineering and construction firms

These are documented engagements in power engineering and site-plan drafting, delivered by our team's founders before Switchyard Growth. The results illustrate methods in technical SEO and website development; they are not claims of completed projects in data centers or industrial automation.

  • DR 70Domain RatingKeentel Engineering, in 15 months
  • 8,119AI citationsKeentel Engineering, Bing Copilot
  • 632Referring domainsProSitePlans.com, from zero
  • 15 daysTo first enquiriesSite Plans FL, after launch

These engagements were led by our founder Taqweem Ahmad and his team at Dexora Digital, before Switchyard Growth. Figures as published in each original case study.

A power engineering firm, from paid ads to AI search authority

Our most complete engagement in the power sector: a platform migration, technical SEO, engineering-depth content and AI search optimization working as one system.

Engineer in a hard hat reviewing a website growth dashboard at a substationPower engineering · National

Keentel Engineering: from zero rankings to DR 70 and 8,119 AI citations in 15 months

A US electrical engineering consultancy serving utilities, energy developers and data centre operators. The work rebuilt the site on Next.js, created engineering-depth content on power system studies, substations, NERC compliance and POI interconnection, and made the firm a cited source in Google AI Overviews.

  • 0 to 879Ranking keywords
  • #1For POI Interconnection Engineering Support
Read the full case study
  • Site plan drafter reviewing a residential property site plan in CADSite plan drafting · National

    ProSitePlans.com: from a brand new domain to national search visibility

    A Sacramento drafting firm serving homeowners, contractors and developers in all 50 states. New website, technical SEO, link building and AI search optimization, starting from zero authority.

    • 0 to 62Organic keywords
    • 632Referring domains
    • 7,800Backlinks
    Read the case study
  • Worker leveling a concrete block at a construction sitePermit site plans · Florida

    Site Plans FL: a new website and Florida local SEO system

    Permit-ready site plans for homeowners, contractors and pool companies across Florida. A conversion-focused website with service and county page architecture, built for search from day one.

    • 23Ranking keywords
    • 15 daysTo first enquiries after launch
    Read the case study

The same four principles behind every result

Different markets, different starting points, one approach. It is the same approach Switchyard Growth now applies to power and utility engineering firms.

  1. 1

    Foundation before content

    Platform, site structure, schema and crawlability are fixed or planned first, so every page published afterward can perform.

  2. 2

    Content that matches real searches

    Pages are built around the exact problems, permit types, standards and services buyers search for, written at the depth the industry expects.

  3. 3

    AI search as a goal from day one

    Answer-ready FAQs, direct-answer paragraphs, crawler access and structured data help Google AI Overviews, ChatGPT and Gemini understand and cite the business.

  4. 4

    Conversion on every page

    Clear value statements, trust signals and one focused next step turn qualified visitors into project conversations.

Engineering and construction firms our team has worked with

Questions about our case studies

How we report results and what you can expect from an engagement.

Who delivered the work in these case studies?

Each engagement was led by our founder Taqweem Ahmad and his team at Dexora Digital, before Switchyard Growth was formed. Switchyard applies the same approach exclusively to power and utility engineering firms.

Where do the numbers come from?

Every figure comes from Google Search Console, Ahrefs, SEMrush or Bing Webmaster data as published in the original case study, and each page links to its source. We never round numbers up or present projections as results.

Can you guarantee the same results for my firm?

No. Every market, website and starting point is different, and search engines control their own results. What we can commit to is the same method, the same quality standard and transparent monthly reporting against goals we agree together.

Will you publish my firm's results?

Only with your written approval. Where project or client details are confidential, we can share results in an anonymized form or not at all.

Want your firm to be the next case study?

Tell us about your infrastructure business and which services should generate qualified demand. We will review relevant search, technical content and website opportunities. See how technical SEO and engineering website design connect expertise to search discovery.

  • How your priority services appear in Google and AI answers today
  • The biggest website and content gaps, explained in plain language
  • A practical first step you can act on, with or without us

Prefer email? Write to switchyardcompany@gmail.com

Tell us about your firm

We reply within one business day. Your details are used only to respond to this request.

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